ABOUT:
Mina is a luxury skincare line founded on the notion of minimalism. The pared-down product line is ideal for those overwhelmed by the number of overpromising skincare products. Mina differs from other leading natural brands by prioritizing the skin's health and cycle. The daily ritual is simple yet effective at nourishing and resetting the skin's microbiome, called the next quake to hit the beauty industry.
ROLE:
Exploratory design direction, brand identity, graphics, packaging, UX/UI, copy
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